Betta Stores stock Midea!

In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA).

BETTA went on to become BSL (Better Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.

Today Betta is managed by BSR Group with a large and geographically diverse spread of national retail locations supporting the Midea brand in Victoria, New South Wales, South Australia, Northern Territory, Western Australia, Queensland and Tasmania.

Castel Electronics, Australian Distributor of Midea air conditioning and appliances, is pleased to welcome Betta Home Living as an important retail supporter assisting Australians with our exceptional quality and great value air conditioning as we move towards another hot Australian Summer!