About

MIDEA – MY IDEA OF HOME!

For over 30 years Midea has been making and supplying air conditioning and household white goods and appliances to a global market. Midea started by producing air conditioning and quickly built their global reputation in the years following becoming one of China’s largest manufacturers.

As a result of a public contest back in the early 1980’s, they chose the name Midea (pronounced My-dee-ah) which means “beautiful” in Mandarin. Midea is a privately owned company, a rarity in China where state-owned businesses still make up the majority part of enterprises.

Today Midea produce more air conditioning globally than almost any other manufacturer – 30% of all the air conditioners in the world come out of Midea’s international manufacturing plants destined for over 150 countries. In the last few years Midea have invested heavily in robot-powered factory automation to increase quality and production capacities. Forming joint-venture partnerships with a major Japanese global robot supplier, Yaskawa Electric, and with a continued US$800 million dollar investment in robotic facilities in the coming few years, Midea are poised for very big things.

Midea is also a big name in large household appliances, manufacturing high quality refrigerators, freezers, washing machines and a range of small environmental household appliances for Australian homes.

Midea’s impressive headquarters is located in Guangdong Province, China. There are five other major manufacturing plants around China with another six around the world, producing a thousand different products at a rate of nearly one hundred thousand a day.

It all adds up to a major international operation, with a 2014 global turn-over of US$23 billion, engaging over 126,000 employees in high- tech research, development and production in China and across the globe.

Castel Electronics is proud to distribute Midea’s extensive range of domestic and commercial air conditioning systems comprising energy-efficient inverter split systems, window wall units, portables, ducted and cassette systems and multi-head systems throughout Australia.

We also distribute Midea’s quality white goods being refrigeration and laundry, as well as small environmental appliances being portable fans, heaters and air purifiers via our large retail and commercial network of stockists throughout Australia and on-line.

Our products are backed up by a comprehensive installation and appliance servicing network and efficient, locally based customer care support division.

So when you think of home appliances and air conditioning, make Midea your idea of home!

* Please note Castel Electronics does not distribute any other Midea product categories other than those listed above in Australia. For information about the precise models we distribute please refer to the PRODUCTS section on this website.

Midea_headquarters_1

Midea Headquarters, Guangdong Province, China.

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